Product Research, Strategy & UX/UI
To me, a good product creates value to both users & companies through thoughtful & delightful experiences. This site is a sneak peek into my thoughts & experience.
The scale of the businesses using the product and integration to existing solutions are a part of the complexities B2B products present.
CRMs, ERPs & B2B2C Products. Helping organizations become more efficient, avoid fatal errors and have a clear view of their business.
In every product I aim to address the main challenges I believe B2C products present: Attraction, Conversion, Retention, Expansion.
Travel, Marketing, Agriculture, Finance, Health, Law, Food, Real-Estate, Retail & Education are only some of the fields of products I had the pleasure of working on during my career so far.
I enjoy the sets of challenges that each topic brings. By working closely with customers, users, developers and designers & by collecting and analyzing data, the essence and scope of the challenges become clearer. I believe that this is the basis for creating solutions that provide true value.
In each section of this site (B2C, B2B & Complex Systems) you will find my interpretation to some of the challenges I’ve encountered in each product group and my approach to dealing with them.
Please note that most of the products that are displayed here are a result of a joint effort with clients, the studio and the development team (under my guidance).